The marketing, marketing, or marketing is a discipline dedicated to analyzing the behavior of markets and consumers. Through the study of business management, we seek to retain and build customer loyalty by meeting their needs.
The marketing mix or marketing mix is a concept that is used to name the set of tools and variables that have the marketing director of an organization to meet the objectives of the entity.
This means that the marketing mix is comprised of all the marketing strategies that aim to work with the four elements known as the Four Ps : Product, Price, Place and Promotion (Advertising).
The marketing mix appeals to various principles, techniques and methodologies to increase the satisfaction of the client from the management of the Four Ps. To be successful, the marketing mix must maintain consistency between its elements (no sense to position a product in the luxury sector and then try to compete with a low price).
When working with the marketing mix, the expert must consider whether the objectives proposed are short or long term, because some variables are difficult to modify in the near time.
The products, for example, have a life cycle that begins with the release, continues to growth, matures and finally goes into decline. The marketing mix must consider at what stage of life cycle is the product design strategies.
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