The word strategy is another of the many Buzz Words to which we face in the business world. Much has been written about strategy, from its origins in the war to modern management. Previously defined strategy as “The Art of a General,” now is defined as a plan, method, or a series of maneuvers or stratagems for obtaining a specific result. The strategy used to handle a possible scenario for the future, a future that is in our hands to develop each day.
In PLATAFOR.MA are strategists and use the strategy to develop digital business. We take elements of corporate strategy and connect with the reality of the digital industry.
The Digital Strategy
In the market there is a misuse of the term digital strategy, this has been limited to a communication plan on digital channels and for some reason clients are educated in the belief that Digital Strategy is an activation in Facebook, a campaign Google AdWords and SEO to implementation. To PLATAFOR.MA these tactics are as coming after setting the WHAT.
The digital business strategy PLATAFOR.MA is related to the purpose and scope of a global business based on the expectations of owners and other stakeholders (stakeholders) in the organization. Work concepts such as the definition of business types, geographical coverage, types of products or services to offer, distribution channels, market analysis, revenue generation, marketing plan / communication, organizational structure and technology to give meaning and direction to the company’s digital diving. And validated the strategy with a financial model to connect the target with business reality.
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Posted in Business Strategy | 
Tags: digital business, digital industry, Digital Strategy, strategy to develop, structure and technology