To conduct a good business strategy is necessary to establish who are the competitors of the company, how many are, and what are the competitive advantages that each presents.
For better analysis of competition and to carry out our business strategy, you must group them in the following categories: direct competitors are those that offer exactly the same products and/or services our company in the same geographical; indirect competitors tend to offer products and/or services given its characteristics, may prove Replace active of those offered by our company, and we can also say that there are potential competitors, but do not currently offer products and/ or services that are similar to those of our company in the future, and by its nature, may offer, whether they are identical or similar, but also, they can offer products and services from foreign companies that already produce in other countries and may get to enter the local market. Finally we should mention a very important factor is that any business strategy must include a market study marketing in general, discussing everything related to products and services we offer.
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