Criteria for attending a conference
As in the case of fairs, to ensure a successful business conference, be sure to choose the market that is relevant to your business and if those who attend will be the type of customer you want to do business or partnerships.
In addition, it is important to seek information about the conference to be held, in catalogs, magazines, Internet or newspapers. Also look for the views and experiences of entrepreneurs who have participated in this type of wheel above. Investigate the capacity and experience of the organizing institution and the support they can provide to obtain financing, if it necessary to participate.
As a key to know prior to enrollment, is requesting information from the organizers about how many business appointments will be guaranteed during participation.
Choosing the wheel
Once the criteria have been assessed to attend the conference, it is necessary to assess what is the wheel to the most appropriate to attend. Previously mentioned the different types of wheel that can be and allowing you to choose the most appropriate to our interests and business line.
In addition, it is important to seek information about the conference to be held, in catalogs, magazines, Internet or newspapers. Also look for the views and experiences of entrepreneurs who have previously participated in that conference.
Investigate the capacity and experience of the organizing institution and the support they can provide to obtain financing, if it necessary to participate.
The budget format presented in Annex No. 1 also provides the information you need to develop your budget when planning their attendance at a business conference.
Each company that wishes to participate in the conference, you must complete a registration form and pay the cost that the organizers have set. The registration form is the document that records and registers the employer to the event, which also must indicate the payment method selected and facilitate billing.
Therefore the application form must be prepared so that when registering the company not forget to put any details of it or you do not have equivocal data.
The information that is tab key, the data provided by employers related to their offers or claims serve to make the matchmaking and therefore making appointments.
All company data are placed in the catalog that look before, during and after the event. In Annex 3 shows an example format for registration.
English term that refers to the activity of insurance that a company or institution carries between supply and demand for identification, matching, selection and liaison between companies for conducting business meetings.
If the wheel is being organized through a software system, the data is then uploaded to it, through which are published catalogs and directories, and preparing the agendas of citations for each participant.
Finally, you can get to have another option that is a virtual business conference. In this case the data are uploaded to the site where the participant is entitled to post pictures and specifications of the products sold therein. The portal is a tool to launch companies and products to the knowledge of anyone with Internet access, in any country. The portal has an administrator who assigns the entry codes.
Selection of companies for interviews
Once you have completed the registration process, the host organization will develop the catalog with information on each of the participants and will proceed to do the matchmaking . Make sure that the companies proposed are of interest to you and if there was not included, ask to take into account the same for arranging appointments.
Where appropriate, the companies involved as buyers or applicants must identify the products and / or services they need to make the negotiations, in the case of companies offering or selling, they must identify the target market and, in the case of companies or investors who hope to make strategic alliances, also should identify the groups that constitute the target market for investment or building alliances.
It is also important to bear in mind that the main purpose of the conference is business and we must be open to different options in conducting transactions. This means that a participant may be acting as a supplier but that another participant might be interesting as plaintiff and vice versa.
Choice of products or services to promote and sample selection
Should be properly defined what the product or service to be offered to potential customers on the wheel. This will be reviewed previously defined criteria such as target market, production capacity, the availability of finished product, marketing channels, pricing of their products.
It is important that the participating company has the promotional materials and outreach services or products offered. Among these are: posters, brochures and other information about the company. They should sell the image or brand of the company. The brochures must be written at least two languages ??if the conference is an international business.
Brochures, price lists and other materials
To attend a conference, must be prepared well in advance of the technical equipment will be promoting products, which should provide a detailed description of these products and their method of use. Must also have price lists for different ranges of purchases or sales scenarios to be driving.
The material for your product becomes also a promotional material that should awaken interest in the company and its products, so you should have a good quality because it will be reflected in the image of your company and may contribute to the prestige the same.
Bring your business cards. Include key information, email and company website, Business Notebook, Material broadcast company. If possible have a laptop, for brief company presentation Sheets Samples of the products with their price lists,
Logistics for the shipment of products
To ensure that products will arrive in good condition to display, they must carefully packaged to avoid getting hurt by their management during transit to their destination. Therefore, strengthen and protect the packaging and label the boxes with the information that the organizers have informed to appear for admission to the country and move to the fair.
Choose a safe means of transport and convenient. Usually the organizers can recommend a company who do this and what is the management company that can support at the point of destination for customs management.
Generally, the documents of shipment of the goods must be consigned to the fair and the necessary documents include commercial invoice, bill of lading and the waybill. Goods for display at the show admitted under the regime of temporary custody.
Selection and training of qualified personnel
The selection of staff to attend a business conference should be done very carefully, as should be sent company representatives venture specializing in wheels, decision-makers and technical training needed to answer any questions. Preferably, it should be the manager or owner of the business and know the language of the country you are visiting to negotiate fluently. Otherwise shall require translation services.
Prior to holding the event, organizers planned training topics usually to prepare and entrepreneurs so they can make successful contacts, so we suggest taking into account the same and participate in training.