1. Appear for the first time, the curators of content. His team of social media and community managers will be able to generate content, but this year will see the rise of the curator of content. This is someone who finds and selects web content all places and share them with your brand across multiple platforms. The healer helps to show the knowledge that your company has the business to a higher level than ever before.
2. The marketing budgets will increase modestly and analytics will make it a more marked. As the marketing starts to turn increasingly to digital and social technologies, giving you more and more measurable results – we should see modest increases in marketing budgets. A refinement of the best measurement accuracy and mean better value for money.
3. Social media begin to have more impact on customer service and merchandising operations in organizations where previously only touched the marketing. Customers are not afraid to put their complaints online, which can lead to valuable knowledge (sometimes painful) for companies willing to listen. For proactive listening skills will generate action, which means establishing chains of responsibility to meet customer service and merchandising operations and issues that customers indicate via social media.
4. The open design will influence the development options on the web. The world with lots of screens we have today makes it vital for companies to design their sites to work on all devices. The open design allows a site to suit all types and screen size.
5. The games will use brands to engage consumers. This is not entirely new, but is expected to increase marks the adoption of concepts from recreational activity to take advantage of all that social networks can offer. . This will provide exclusive content to consumers willing to interact with them.
6. The personalization to new levels. They were very good examples of this in 2011. In the coming year will see more content, messages and recommendations tailored to the tastes and preferences of individuals. Consumers do not respond to generic and impersonal sites that display content irrelevant. There will be new applications that stand out for their level of customization to make thoughtful suggestions on personal preferences.
7. The facial recognition will be incorporated into marketing. The technology is already operational, but is still the issue of whether consumers will accept the mark when used in a marketing context. 2012 may be the year that this technology is projected beyond Facebook and Google images and create extremely personalized and advertising efforts very well directed.
8. Design strategy from the customer experience will continue to evolve. The trend towards personalization is a natural extension of the customer experience, both in the real world and virtual worlds.
9. The story and narrative drive marketing. It’s no secret that the image of a brand depends on the stories. Let’s see advertisers who put more effort in shaping brand narratives so that made ??an impact on integrated marketing campaigns. The curator of content will be heavily involved in this process.
10. The Online retailers who act as third parties continue to grow. In 2011, we saw very successful launches of new retailers who promote all purchases as “sales” and direct their promotions to specific market segments most likely to buy. This concept is very promising and has ample room for growth in a number of markets.
11. The social commerce will be everywhere. Today we can buy things at the Apple Store using our iTunes account and order things directly through Facebook. Social media will continue to generate voluntary exchanges of shopping habits and brand increasingly facilitate purchases based on recommendations from friends.
12. The marketers fail to make testing new marketing channels and will dive into them with all momentum. The adaptive marketing was given a huge step forward, which will mean a major change in the cost per channel. The area will be moving to the head. Advertisers will move en masse to the changes in the advertising landscape.
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