Within the Online Marketing, also called Digital Marketing or Internet Marketing, different disciplines, which in turn result in various marketing strategies, some of these are:
Brand Marketing: is all about online advertising through banners, or animated graphic formats like. This strategy is often measured by CPM (cost per thousand impressions) and is usually the closest to traditional advertising in newspapers or television.
Permission Marketing: it has to do with email marketing strategies and targeted mailings from a database, always with the approval of the recipient.
Results Marketing : Search Engine Marketing or Search Engine Marketing on two fronts: PPC or pay per click and natural or organic positioning ( SEO )
Viral marketing : it is making noise (sound), these campaigns using various media, means or methods that attempt to arouse the interest of the online community. It is more a consequence of the actions that the required surveillance strategy.
Affiliate marketing : marketing closely related to the results, this strategy bases its actions on programs that charge a commission for generating a poster advertising within Web sites associated with the program, which often denominda Cost per acquisition ( CPA )
Social Media Marketing : Social Media Marketing (SMM) or Social Media Optimization ( SMO ). This strategy is based on all actions that are done to get traffic to our website from different platforms and online communities are the users who share information.