Business Learning Centre

The strategy is a framework for decisions of a company that make the nature and direction. A strategy will be practical and useful if a frame of reference that specify the scope and limits of each decision area.

A company is the sum of the products offered by geographic territories, market sectors or customer groups it serves.

The central strategic decision should be the range of products or markets.

The driving force is the primary determinant of the range of future products or markets. Without understanding the driving force, the orientation of future decisions on products and markets will have two sources: a-when reviewing decisions made before you can apply the same logic to the future, and b, can be based on operational criteria . The sum of these decisions becomes a strategy, but it is an effective way to make a strategy implies that this activity involves senior management in a conscious search for a driving force.

Made the driving force behind the company, will have been established and its underlying impulse, the key to its nature and course, and understood its meaning once the foundations are laid for each dimension of the strategic framework.
The driving force provides a concept or central idea from which you can see the future of the company and evaluate the product and market decisions.

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