Introduction
Since the conceptual definition, in order to establish this test in a practical application of theoretical abstraction from business strategy, break in the theoretical framework to conceptualize about it, and then build my own concept about what is business strategy? and its practical application in my own company, then Development:
1. The strategy is to create a unique and valuable position involving a set of different activities. Jose Luis Orozco Martinez. ITESO, Marketing Strategies 2004.
2. A strategy is a guideline or logic with which action is directed towards a particular goal, given the characteristics of the medium in which it operates: the strengths and weaknesses, obstacles and forces against the virtues and skills overcome these obstacles. Then the strategy comes to choosing a course of action from among several options or alternatives. Carlos Corrales Diaz, ITESO, Courses UAHI, 2000.
3. Peter Drucker proposes that a manager’s performance is judged by two criteria of effectiveness. The ability to do things “right” and efficiency to make them “correctly”. Of these two criteria, Drucker suggests that effectiveness is more important, since neither the highest possible degree of efficiency can make a wrong choice of goals. These two criteria have a parallel with the aspects of strategy: setting the right goals and then choose the means “right” to achieve those goals. Both aspects of planning are vital.
4. If then the strategic values ??are conceptually defined as actions that link the vision of a business and its encounter with reality, I believe that business strategy is fundamentally a wide range of tactical decisions and practices at a time, they should propose a business, creating wealth and institutional values ??that allow self-regulation and self-development of it, in favor of the people involved and society in general.
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