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Archive for the ‘Business Strategy’ Category

1. Appear for the first time, the curators of content. His team of social media and community managers will be able to generate content, but this year will see the rise of the curator of content. This is someone who finds and selects web content all places and share them with your brand across multiple platforms. The healer helps to show the knowledge that your company has the business to a higher level than ever before.

2. The marketing budgets will increase modestly and analytics will make it a more marked. As the marketing starts to turn increasingly to digital and social technologies, giving you more and more measurable results – we should see modest increases in marketing budgets.           A refinement of the best measurement accuracy and mean better value for money.

3. Social media begin to have more impact on customer service and merchandising operations in organizations where previously only touched the marketing. Customers are not afraid to put their complaints online, which can lead to valuable knowledge (sometimes painful) for companies willing to listen. For proactive listening skills will generate action, which means establishing chains of responsibility to meet customer service and merchandising operations and issues that customers indicate via social media. Read the rest of this entry »

A Level Business: When a company is composed of several businesses, business units or companies sometimes choose to develop strategic plans for each of these.

In the book of business planning 12 define key strategic decisions: Determining the areas of business focus, which markets targeted by the product. And the type of product or service that the organization offered in the areas of business you have selected. Once established in a business area, made the business decision approach, companies can follow one of the following generic areas of development:
1. Internal growth: Consists of market penetration, product development, diversification. It is based on experience gained.

2. Conversion: There are alternatives that provide inter-organizational strength. They are based on a mutually beneficial and synergistic strengths and resources. These are strategic alliances.

3. Acquisitions: In mature markets the acquisition is a way to increase the participation of the company, to gain more power and growth, reduction of competition. This strategy serves to remove barriers to entry. So instead of developing products, you choose to purchase products “winners” and thus reduces the risk.

4. 5 The Business Level Strategy This strategy includes the overall competitive theme chosen by a company to give emphasis to the way it is positioned in the market to gain a competitive advantage and positioning the different strategies that can be used in different environments industrialists. The foundation of business-level strategy is the definition of the business process that involves decisions about

1) customer needs, or what is going to meet
It is always important to know the needs of customers, but more importantly, first properly identify who we want them to be our customers.
One of the biggest challenges encountered by organizations today is to properly understand the requirements, needs and concerns of customers, in order to create or generate successful products and services (and which ensure the permanence in a market).

The customer needs are diverse and it is important that we all understand that if we want to improve or create value, users evaluate the performance of our products and services through its features. It is therefore important to analyze these characteristics for each of our products and services:
What are the characteristics (eg a restaurant):
1) Physical determine the quality of my product or service (P / S)? • Smell, size, focus, colors, uniforms, decorations, etc..
2) In determining volume quantity and the quality of my P / S? • Lighting, lots on dishes, menu variety. 3) cost, price and value that determine the quality of my P / S? • Cost of dinner, drinks or services. 4) The health and safety? • Zero dust, zero waste, clean vegetables, fat-free dishes, etc..
5) In service and maintenance? • Short attention, change settings, gifts at the end, and so on.
6) In respect for the environment? • Rational use of water (treatment plant), recycling of garbage, etc..
Sure to review our products and services and their quality characteristics (from the customer perspective), we will find many areas of opportunity and improvement in our organization (we do not do things and we should, and things we do but are not constant).

This information on the quality characteristics can be performed by members of the company or institution, but it is best that the needs, concerns and requirements come directly from the customer’s voice. 2) groups of customers, or who will be satisfied, and Here, then how important is to define in advance Who are our customers really want?, To not make the common mistake of interviewing to be. The recommendation is that the definition of customer information is very precise and specific, that is, market talk of micro segments, rather than the whole market in general (my clients are women of a certain age, at a certain time and using the restaurant to coffee, etc.)..

3) distinctive abilities, or how it will meet customer needs. chap. differential q has the company in a management of resources, compared with competitors. In this spring’s competitive advantages, q are in the mind of the customer and the company are generated x x through distinctive skills. These guide the pol are diversification and the pattern of decision on priorities in the allocation of resources.
3. The company’s competitiveness depends on the ability to build distinctive skills, at lower cost and faster competitors q, pa launch prod. q represent a break with habitulamente available in the market. pa each company must decide which business unit will be the strategic vector (the basic impulse), who wants the company’s long-term pa that business unit.

These three decisions are at the core of the selection of business-level strategy and providing the source of a company’s competitive advantage over rivals and determine how to compete in a business or industry.

All businesses need to share marketing , that inevitable business strategy today to increase sales of a company. Many underestimate the marketing, they have no idea what it might mean in the growth of your company a well elaborate campaign obviously using updated information. Marketing is the set of activities to achieve a profit consumer satisfaction with a product or service. In other words, the company will focus on profit not excessive, but in gaining total customer satisfaction after buying a product or service, the benefit to the organization occurs when the transaction is already materialized, this benefit is only the result of the successful implementation of marketing.

Described in previous lines is what marketing really means, entrepreneurs both online businesses and physical need to understand the importance of business strategy to ensure the smooth running of your business. The market is no longer the same, companies have become more competitive because the clients themselves became more demanding when buying. Not being prepared is issues like this could undermine your growth as an entrepreneur. Here are some marketing tips that are sure to serve you better understand what it might mean for your business: Read the rest of this entry »

The word strategy is another of the many Buzz Words to which we face in the business world. Much has been written about strategy, from its origins in the war to modern management. Previously defined strategy as “The Art of a General,” now is defined as a plan, method, or a series of maneuvers or stratagems for obtaining a specific result. The strategy used to handle a possible scenario for the future, a future that is in our hands to develop each day.

In PLATAFOR.MA are strategists and use the strategy to develop digital business. We take elements of corporate strategy and connect with the reality of the digital industry.

The Digital Strategy
In the market there is a misuse of the term digital strategy, this has been limited to a communication plan on digital channels and for some reason clients are educated in the belief that Digital Strategy is an activation in Facebook, a campaign Google AdWords and SEO to implementation. To PLATAFOR.MA these tactics are as coming after setting the WHAT.

The digital business strategy PLATAFOR.MA is related to the purpose and scope of a global business based on the expectations of owners and other stakeholders (stakeholders) in the organization. Work concepts such as the definition of business types, geographical coverage, types of products or services to offer, distribution channels, market analysis, revenue generation, marketing plan / communication, organizational structure and technology to give meaning and direction to the company’s digital diving. And validated the strategy with a financial model to connect the target with business reality.

How to make decisions when planning a digital business strategy? How do I analyze the validity of proposed suppliers? How to move forward with the hiring of trained internal resources? These are questions which I find very often in my daily work with customers who choose to address the digital realm, either to boost sales or to grow your brand.

This article is the result of collaboration between Mariano A. Goren ( @ marianogoren ) and TICbeat. Mariano A. Goren is digital business developer focusing on user experience. He is cofounder of IxDA BA and investigates the dynamics sociodigitales for the University of Palermo. Write about these and other issues on the website.

After many experiences where I found myself working as a translator between the desires of customers and technology companies that provide services (including advertising agencies, software development companies and the like), I thought it best he could do to help this issue took a new direction was to use my knowledge to create a common language that facilitates the communication between parties. Read the rest of this entry »

Introduction
Since the conceptual definition, in order to establish this test in a practical application of theoretical abstraction from business strategy, break in the theoretical framework to conceptualize about it, and then build my own concept about what is business strategy? and its practical application in my own company, then Development:

1. The strategy is to create a unique and valuable position involving a set of different activities. Jose Luis Orozco Martinez. ITESO, Marketing Strategies 2004.

2. A strategy is a guideline or logic with which action is directed towards a particular goal, given the characteristics of the medium in which it operates: the strengths and weaknesses, obstacles and forces against the virtues and skills overcome these obstacles. Then the strategy comes to choosing a course of action from among several options or alternatives. Carlos Corrales Diaz, ITESO, Courses UAHI, 2000.

3. Peter Drucker proposes that a manager’s performance is judged by two criteria of effectiveness. The ability to do things “right” and efficiency to make them “correctly”. Of these two criteria, Drucker suggests that effectiveness is more important, since neither the highest possible degree of efficiency can make a wrong choice of goals. These two criteria have a parallel with the aspects of strategy: setting the right goals and then choose the means “right” to achieve those goals. Both aspects of planning are vital.

4. If then the strategic values ??are conceptually defined as actions that link the vision of a business and its encounter with reality, I believe that business strategy is fundamentally a wide range of tactical decisions and practices at a time, they should propose a business, creating wealth and institutional values ??that allow self-regulation and self-development of it, in favor of the people involved and society in general.

Marketing strategies, also known as Marketing Strategies, Marketing Strategies and Business Strategies, consist of actions carried out to achieve a specific objective related to marketing.

Examples of marketing objectives include: attract more customers, sales incentives, publicize new products, better coverage or exposure of the products, etc..

The design of marketing strategies is one of the functions of marketing. In order to design strategies in the first place, we must look to our target audience, based on this analysis, we can design strategies that take care of their needs or desires, or take advantage of their characteristics or habits.

But when designing marketing strategies, we must also take into account the competition (eg, develop strategies that capitalize on their weaknesses, or that are based on the strategies that are working well), and other factors such as our ability and our investment.

For better management of marketing strategies, they are usually divided or classified into 4 strategies for aspects or elements of a business: strategies for product for the price, for the square (or distribution) and promotion strategies (or communication). Set of elements known as the 4 Ps or mix (or mix) of marketing (or marketing).

In general, and for a long time, the generosity has been considered a virtue in the business arena. However, a study by Professor of behavior in organizations in the Stanford Graduate School of Bussiness United States, Nir Halevy, in collaboration with a group of researchers has revealed that this attitude can also be a sign of weakness and subtract qualities to potential employers. Research shows that being a good person contributes, yes, public image, and affects the status of a person in two dimensions: the prestige and dominance. However, while these individuals are willing to give their resources to the group, are not perceived as leaders, experts say.

The boundary between the goodness and fitness
People with high prestige are often regarded as self-righteous, possessing a quality of self-sacrifice and strong moral values,” said Robert Livingston, one of the authors of the study, assistant professor of management and organizations at the Kellogg School of Management, Northwestern University. The researchers defined the domain as an alpha state, while the prestige corresponds to the admiration that someone comes to awaken in others. Al Capone, for example, characterizes high individual domain, while Mother Teresa of Calcutta is the image of a person of great prestige. The study says that people with high prestige are seen as desirable leaders in a non-competitive. In the latter case, are seen more as submissive, compared with individuals who strive to maximize their personal gain. In times of competition and promotion, less altruistic people are seen as dominant and more attractive to serve as leaders, say the researchers.

Admiration and power research opens a debate on attitudes to be borne in front of colleagues in the office, in case you wish to get a promotion and leading a team as a manager. In short, can be generous increase the prestige, and in turn respect and admiration of others. However, being selfish or aggressive diminishes respect and admiration of others, but it increases the perception of personal power. The consequence is that dominant individuals are more likely, the researchers found that people of prestige to be elected as representatives a group of employees. Therefore, being too nice can have negative consequences for the attainment of leadership. “Being too generous often has a personal cost for a position of strength or power,” said Livingston. “This research begins to explore the ‘good guys’ the goal of reaching the first place and the outcome of finish last, depending on the context of the group, “Halevy said for his part, which concludes:” The good guys do not reach the top when the dominant group needs a leader to guide them in a time of conflict.”

Work on your business idea
A good business idea is essential to setting up a successful business. You can use what you know about the volatile financial climate to help you develop a targeted and specific business idea.

Your business idea
If you don’t already have an idea, consider which of your skills could be used as a base for starting a business. See our guide on how to research and develop your business ideas.

Some types of business are more likely to succeed in a volatile financial climate than others. If you want to start up a business but you haven’t decided which area you’d like to work in, find out what sorts of business are thriving, and what about them makes them ‘recession-resistant’. You could also look into:

The ‘essentials’ markets – eg food and house maintenance
the affordable luxuries market – in an economic downturn, the market aimed at people aged over 50 may still be growing, as they may have equity in their property and savings existing businesses – not only is buying a business which already has established revenue a safer option, but you might get a bargain in difficult economic times franchises – an established franchise stands a good chance of surviving when economic conditions are tough as they have experience and time-honed, streamlined systems and processes. Once you have a business idea, you should research whether there is a market for your product or service and formulate a business plan. If you need start-up capital, lenders will usually request a business plan. See the page in this guide on your business structure and business plan and our guide on how to prepare a business plan.

When developing a business idea is essential to our business plan and as part of a strategy to implement that plan.
With a good business plan and an appropriate strategy is very difficult for a business idea fails because early detection of problems and appropriate the idea or change completely if necessary.

In an interesting article in Ductapemarketing an interesting picture is published in English to pursue a marketing strategy or marketing. I proceeded to translate the table since the 7 steps that give us the same considerations that should apply to any business strategy.

The seven steps are simple and straightforward and although the table shows a circular fashion should really be seen as an upward spiral where each cycle is improving the strategy.

1. Who. He who is to know what my target market to which orientate my business idea.
2. How. This step is identifying how I differ from the rest, ma what makes it unique compared to other competitors to reach this target market identified above.
3. Plan . This is the concrete plan and to reach my target market.
4. Run. You must take action. Sometimes it is amazing how many entrepreneurs are in Section 3 and do not pass the execution of their business idea.
5. Measure. is essential to measure and measure everything.
6. Analyze. After measuring we must analyze the results to see how it’s going our business idea.
7. Change. product of our analysis we will change what you have to change our business strategy and the cycle begins again at a new level.
Innate and successful entrepreneurs often follow these steps naturally but if you have a team that is helping him in his business venture, it will raise crucial strategy to coordinate efforts.