Business Learning Centre

Archive for the ‘Business Strategy’ Category

A profitable business will be successful only if it can sell more to earn more money.

There are several ways to sell more. There is for example the strategy of cross-selling or “cross selling” that is to sell more to existing customers but also strategies for increasing our customer base.

One such strategy is to get new customers for referrals that our current or former customers to give. The classic case is the patient’s dentist recommended a dentist to his friends.

The author of Duct Tape Marketing gives us 5 tips to carry out a strategy to gain new customers through referrals:

1. offer 100% refund. This first strategy is simple and consists of our existing customers say that for every new customer they bring us give 25% discount to a maximum of 100%.

2. Make partnership with a nonprofit entity. If you donate part of their income to a social cause some customers to seek help this social cause.

3. Share your content. If as part of their business has developed some reports or articles, try to disseminate them to other companies that can post them or provide them for free so customers will access their customers with their advertising. For example if you have an informative, tell another business that distributed free.

4. Be one get one free. This is very useful when the free version will cause new purchases.

5. Organize seminars and conferences where everyone wins. The idea is that you promote a conference where participants can get business opportunities to meet one another, they will attend to learn about these opportunities and you will be a speaker to hire expertise.

Useful tips that should apply to your current business. On the Internet it is also known as an affiliate program but has other different logic when using the internet platform.

On Tuesday December 27 Prodepaz Corporation met with the producer of fruit, vegetable and sugar cane to socialize Eastern Antioquia Marketing Strategy in the region.

The meeting was to initiate actions to exchange relevant experiences to articulate strategies to market products and consolidate a network of consumers in the region.

On Tuesday 27 December between 10:30 am and 1:00 pm, was held in the House of Sisters Philippians Rionegro, the meeting with the producer of fruit, vegetable and cane of Eastern Antioquia to socialize the Marketing Strategy of the region and make the presentation of the professional who will be leading, the agronomist Gonzalo Mier Madrid.

The meeting, which was attended by 18 of the 27 organizations called, sought to begin to generate actions that involve the sharing of significant experiences of the organizations present at the same time articulating the joint strategies to successfully market their products and build a network consumers to enhance production and producers committed to quality and improvement in their processes on the basis of teamwork.

The agenda began with a socialization of the productive projects that were present in the event. This was followed Asofrutas shared experience that you are actively participating in an advisory strategy, thanks to years of experience and positive results that give an excellent account management. Also explained in detail the characteristics of the marketing strategy to publicize the selection criteria of organizations that were used, the operating model of the project and the establishment of an agenda designed to establish a baseline and answer needs that arise in terms of marketing with this process.

Among other concerns, the most frequently mentioned by these organizations was the lack of joint work and mutual distrust that hinders the processes and productivity growth in the region. They also mentioned the importance of building consumer networks that meet the existing supply.

During the month of January will begin to make visits for each organization, bearing in mind the purpose of coordinating bi-monthly meetings attended by all, except that it may be in extraordinary times, if circumstances warrant.

Within the Online Marketing, also called Digital Marketing or Internet Marketing, different disciplines, which in turn result in various marketing strategies, some of these are:

Brand Marketing: is all about online advertising through banners, or animated graphic formats like. This strategy is often measured by CPM (cost per thousand impressions) and is usually the closest to traditional advertising in newspapers or television.

Permission Marketing: it has to do with email marketing strategies and targeted mailings from a database, always with the approval of the recipient.

Results Marketing : Search Engine Marketing or Search Engine Marketing on two fronts: PPC or pay per click and natural or organic positioning ( SEO )

Viral marketing : it is making noise (sound), these campaigns using various media, means or methods that attempt to arouse the interest of the online community. It is more a consequence of the actions that the required surveillance strategy.

Affiliate marketing : marketing closely related to the results, this strategy bases its actions on programs that charge a commission for generating a poster advertising within Web sites associated with the program, which often denominda Cost per acquisition ( CPA )

Social Media Marketing : Social Media Marketing (SMM) or Social Media Optimization ( SMO ). This strategy is based on all actions that are done to get traffic to our website from different platforms and online communities are the users who share information.

In the Chamber of Commerce of Costa Rica and we are working to promote both domestic and international franchises in the event of the year: Franchise Expo 2012.

This activity to be held for the third time, aims to bring together hundreds of entrepreneurs interested in buying and selling the best and most attractive franchises and foster contacts with consultants with expertise in the development of these businesses.

Similarly Franchise Expo 2012 through the Chamber of Commerce of Costa Rica, encourages the consolidation of the franchise market in the country and help in the knowledge and training in the field for all participants.

The activity will take place on 30 and Aug. 31 at the Ramada Plaza Herradura, and makes available the sale of stands, which many of them have already been sold due to the success presented the previous year.

Why EXPOFRANQUICIAS part of 2012?
EXPOFRANQUICIAS is the official fair franchise in Costa Rica which was made for two consecutive years and have achieved great results.
The first fair was held in 2010 which was aimed at consulting and financing. It was attended by around 25 stands between consultants and financial institutions that provide credit and financing options for the sector. The activity was attended by 500 entrepreneurs interested in developing your franchise and also were held high-level seminars by international speakers.

In 2011 the fair was made official franchise which featured 50 stands of franchise companies in Costa Rica and other countries such as Guatemala, Honduras, Mexico and Spain. This fair had major national franchises as Musmanni Bakeries, Bakeries Tutu, and attended international franchise as Quick Photo, Club Gas and Clean and Clean. He was also involved in franchising consulting firms, representing government agencies and financial institutions.
During the fair was attended by Minister of Economy Mayi Antillon which unveiled the National Franchise Plan, participation of the Executive Director of the Banking System for Development, Mrs. Lucy Rabbit, and the Deputy Minister Luis Alvarez.

Some of the events that took place during the fair was to hold talks by national and international exhibitors were given the option to transmit their knowledge to the more than 1500 participants.
Additionally performed the signing of the franchise Espresso Americano by the franchisor and the franchisee of Honduras in Costa Rica, which opened its doors in late 2011 in Multiplaza.

Among the considerations presented by the participating franchise indicated that the fair met their expectations because the visitors were people with knowledge of business and really looking for investment options. The quality of the visitor, the care provided and the visible results were aspects that were mentioned by the franchisors. The most significant shows presented at the fair was the participation of Spanish franchise Vellísimo which obtained excellent references from their stakeholders and culminated with the awarding of the franchise for Costa Rica, which opened its doors in late Rohrmoser.

Can your company sell your products or services without a marketing strategy?, How many customers buy products or services that do not have an advertising strategy?. Think of a brand of shoes … now ask yourself “Why I came to mind this brand?, Can I buy leads?” Responses, positive or negative to these questions, have their causality in the marketing strategy that company has made.

Just a couple of seconds in any media to realize the amount of promotions that we consumers can find in various stores, supermarkets, warehouses, etc..

Consider for a moment the current situation from two perspectives, first the customer, which has realized that you can choose through which companies have realized that without promotions do not sell. From the perspective of the company, each time a customer is more demanding than looking for your products or services only if it offers something more.

The marketing of goods and services should be subject to the gain of a single part, but the balance of win-win, says the new marketing must strike a balance between market needs and business. Is your company needs?.

We have seen that the marketing strategy in recent months, has based its success in reducing prices and discounts, to name a few activities, but eventually leads to two situations: the customer does not buy but there are low prices, the company generate enough profit if the price does not cover their operating costs. Who wins?.

So if your company has been compelled to lower prices to sell, but sacrificing your profit margin What will your marketing strategy?, Returning to the basic theory of marketing, remember that we can modify the remaining 5 P’s additional to “Price” and “promotion” to strengthen sales: the first is product, based on the features requested by the client, an example is now seeking efficient cars to reduce fuel consumption, longer-lasting cellular battery and new features, accessories not only help to improve the appearance, but provide functionality to its owner, the following is the Plaza, the market seeks to satisfy your needs wherever, then close its offer to that market, a prestigious brand of soda said, our success is our distribution channels, not on price, taste or color of the drink Does your company’s success is based on the distribution channels?.

The 3 P’s remaining were created specifically to market services, those intangibles that customers demand, but do not know how it is for not having something tangible to demonstrate its existence, are 3 P’s are: PEOPLE, who are face of the company that the customer sees and thanks to generate sales behavior, what happens with faces that are not seen, but equally contribute to the sale?, we speak of engineers, technicians, secretaries. The promotion of and experience in the business unit helps strengthen market confidence to realize that their purchase is backed by qualified persons. Processes, which aim to standardize the extent of the possible intrinsic variability of services (which are unique every time but repeated thousands of times). At this point, it is important to consider what types of additional processes are innovating in the company to generate new customers, and finally, the physical evidence the client needs to realize that the service exists and are of two types: peripheral and essential (perception).

The market is giving companies the opportunity to rethink its marketing strategy, Are you ready to take that chance?, Have you detect learned marketing strategies your business needs?. If your company does not already done so, I assure you if there are others that have and are serving their client, the same, now no longer looking for your product or service, but that of his competitors because he created and run the new strategy that the market expected.

The intermediate level or business is especially necessary in diversified firms or multi-activity, in which the heterogeneity of the different businesses unviable joint strategic treatment of them. appears the need to define units of analysis other than the company as a together with traditional sub-functions.

One of the fundamental starting points for the development of strategic analysis and formulation of corporate strategy in diversified company is the subdivision of it in strategic units, the effect of better understand your particular situation and make decisions more so evidence. means strategic business unit (SBU) (“strategic business unit” [SBU]) a homogeneous set of activities or business, from the strategic standpoint, for which it is possible to formulate a strategy common and in turn different from the strategy for other activities and / or strategic units.

The strategy of each unit is autonomous and, although not independent of other strategic units, since they are integrated into the company strategy. company can be understood, therefore, as a set of several strategic business units (SBU) , each offering opportunities for profitability and growth distinct, and / or requiring a different competitive approach. The basic ideas of the concept of SBU are: – Multiple or business activities that lead to a competitive position in each activity, rather than the global competitive position. – Competitive environment requires different skills specific, raising decision situations and different action in each activity. – There is the possibility of grouping similar activities in order to look for possible synergies, reducing the work of managers. Identification of SBU can be made ??from the following three dimensions: Customer Groups: It caters to the type of customers to which it is intended the product or service. Features: Needs covered by the product or service. Technology: The manner in which the company covered by the product or service the customer need.

A business plan is a guide for the entrepreneur or business owner. This is a document describing a business, analyzing the situation of the market and sets the actions to be undertaken in the future, along with corresponding strategies for implementing them.

Thus, the business plan is a tool to communicate a business idea to sell or for investment. It is also an internal tool for the employer, allowing you to assess the feasibility of their ideas and implement a monitoring its implementation.

And identifies the objectives to be met, a business plan should include detailed action plan necessary to achieve them. Moreover, it is important that the business plan is developed in a way that allows it to be updated with the changes of market dynamics and the status ofcompany.

The development of plans is one of the most important aspects of the management business. The fact of having a guide is a kind of insurance to the problems that arise during daily work, offering possible solutions and alternatives.

In all plans, it is important that the employer or entrepreneur include accurate information, without distorting reality. Predictions made ??on business income should be conservativeSo that business sustainability is provided in the business plan without large numbers. It is always preferable that the sales exceed forecast and not vice versa.

Internet marketing article is one of the best ways to generate more traffic for your site and get new customers. Here are 3 tips to ensure you are doing the right thing.

Top Tip 1: Choose keywords with high search volume.
They’re spending a lot of articles from the time writing. So you want to besure you are making good use of your time. You certainly do not want to write hundreds of articles to be read by anyone. To avoid this problem, always choose the keywords with high search volume. This is an indication that the market is active, and you’ll get directed readers when their articles in the search engine ranking.

Top Tip 2: Choose keywords that are easier to classify.
Go to Google and search using the keywords you have just chosen. Check out the competition. It is easy to beat the competition? Generally, if your keywords with at least 3 words, you have a better chance of achieving top rankings in search engines. In addition, you also get more targeted traffic because the sentences are so specific.

Top Tip 3: Use proper anchor texts in your links.

At the bottom of your article, you can add 2 links to your website. Be sure to use anchor texts themselves. The anchor texts are the words that go between the link tags HTML. For example, instead of using “click here”, you can use something like “download ebook interior design.”

You are doing this for SEO purposes. Search engines look at what happens inside their links to determine the theme of your website. More back links you have with appropriate anchor text pointing back to their sites, the highest ranking for those keywords. You are already getting direct traffic from your articles. Why not use proper anchor texts and more without pay (for free!) Traffic from search engines?

On December 31 ended more than a year is the last day of a decade, the first of the twenty-first century has left us many new sound in the world of marketing.

I do not think it takes to show some mad passionate online world saying that this was the most important decade in the history of marketing. I do not think so. Obviously, we are about to close an exciting decade in which consolidated the growing trend of online world and where he was born and exploited the natural evolution of this medium, 2.0.

But with this, I do not think this is the best decade in history. The 50′sy the 60′s, times were much more momentous, years in which this matter was professionalized, developed and imposed many of the theories and methodologies still in force today and obtained the first global success stories. Even the early 80′s, with what I call neobranding (sorry, if I were Tom Peters wrote a best-selling single with such a brood palabro …), was more important that the current boom thanks to the first universal brand, the settlement of consumerism as the dominant social behavior consolidated innovation in the field of packacing and distribution, the rotation of the positioning-oriented approach to the current brand positioning consumers …

But that has not been these ten years the most important in the history of marketing does not mean they have not been great marketing strategies built or at least settled during this decade.

I’m sure any professional sector – and even many of the uninitiated – you have in mind any brand as champion of the decade that is now ending. So without further ado, I rush to propose a new meme :

What are the 3 best marketing strategies of the first decade of the century?

Place your bets, gentlemen, the issue promises a suggestive discussion … As always, to break the ice, there are my three suggestions:

Nespresso (Nestle): Recently named as the fourth coolest brand of 2010 by the consulting Allegro234, Nestlé’s strategy has been great from all approaches from which to consider: if your segment is experiencing serious threats, you have three choices: invest a lot of money and cross your fingers, reinventing the segment or create a new category. Thus, in 2005 the Swiss launched an innovative concept: instant coffee in capsules for domestic consumption. Thus, Nestle revolutionized the market for home coffee while guaranteeing the loyalty of its customers through a high quality domestic coffee machines that run on single-dose (capsules), incompatible with other formats and brands. Thus, Nestle entered the market for high-end appliances, creating a network of specialist outlets operating its own, developed a system of loyalty from its users to revive sales of a segment, the coffee, which was suffering the threat of private labels.

The idea that, for many, only action was to serve as public relations and notoriety for Nestle, has now become an important revenue source for the multinational. Thanks to the unstoppable success of this strategy, Nestle Nespresso in 2008 sales reached 1,350 million euros (+33.2% vs. 2007) in an existing category just four years earlier. At present, the segment of coffee in capsules represents 5% of the total coffee market in Europe and North America by volume and 10% in value terms of total consumption of coffee worldwide. Nespresso expects it to grow between 12% and 25% respectively by 2015. It also plans to expand the international network of Nespresso stores, the goal for 2009 is to open 38 new “boutiques” around the world.

1. Appear for the first time, the curators of content. His team of social media and community managers will be able to generate content, but this year will see the rise of the curator of content. This is someone who finds and selects web content all places and share them with your brand across multiple platforms. The healer helps to show the knowledge that your company has the business to a higher level than ever before.

2. The marketing budgets will increase modestly and analytics will make it a more marked. As the marketing starts to turn increasingly to digital and social technologies, giving you more and more measurable results – we should see modest increases in marketing budgets.           A refinement of the best measurement accuracy and mean better value for money.

3. Social media begin to have more impact on customer service and merchandising operations in organizations where previously only touched the marketing. Customers are not afraid to put their complaints online, which can lead to valuable knowledge (sometimes painful) for companies willing to listen. For proactive listening skills will generate action, which means establishing chains of responsibility to meet customer service and merchandising operations and issues that customers indicate via social media. Read the rest of this entry »