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Archive for the ‘Business Strategy’ Category

The word strategy is another of the many Buzz Words to which we face in the business world. Much has been written about strategy, from its origins in the war to modern management. Previously defined strategy as “The Art of a General,” now is defined as a plan, method, or a series of maneuvers or stratagems for obtaining a specific result. The strategy used to handle a possible scenario for the future, a future that is in our hands to develop each day.

In PLATAFOR.MA are strategists and use the strategy to develop digital business. We take elements of corporate strategy and connect with the reality of the digital industry.

The Digital Strategy
In the market there is a misuse of the term digital strategy, this has been limited to a communication plan on digital channels and for some reason clients are educated in the belief that Digital Strategy is an activation in Facebook, a campaign Google AdWords and SEO to implementation. To PLATAFOR.MA these tactics are as coming after setting the WHAT.

The digital business strategy PLATAFOR.MA is related to the purpose and scope of a global business based on the expectations of owners and other stakeholders (stakeholders) in the organization. Work concepts such as the definition of business types, geographical coverage, types of products or services to offer, distribution channels, market analysis, revenue generation, marketing plan / communication, organizational structure and technology to give meaning and direction to the company’s digital diving. And validated the strategy with a financial model to connect the target with business reality.

How to make decisions when planning a digital business strategy? How do I analyze the validity of proposed suppliers? How to move forward with the hiring of trained internal resources? These are questions which I find very often in my daily work with customers who choose to address the digital realm, either to boost sales or to grow your brand.

This article is the result of collaboration between Mariano A. Goren ( @ marianogoren ) and TICbeat. Mariano A. Goren is digital business developer focusing on user experience. He is cofounder of IxDA BA and investigates the dynamics sociodigitales for the University of Palermo. Write about these and other issues on the website.

After many experiences where I found myself working as a translator between the desires of customers and technology companies that provide services (including advertising agencies, software development companies and the like), I thought it best he could do to help this issue took a new direction was to use my knowledge to create a common language that facilitates the communication between parties. Read the rest of this entry »

Introduction
Since the conceptual definition, in order to establish this test in a practical application of theoretical abstraction from business strategy, break in the theoretical framework to conceptualize about it, and then build my own concept about what is business strategy? and its practical application in my own company, then Development:

1. The strategy is to create a unique and valuable position involving a set of different activities. Jose Luis Orozco Martinez. ITESO, Marketing Strategies 2004.

2. A strategy is a guideline or logic with which action is directed towards a particular goal, given the characteristics of the medium in which it operates: the strengths and weaknesses, obstacles and forces against the virtues and skills overcome these obstacles. Then the strategy comes to choosing a course of action from among several options or alternatives. Carlos Corrales Diaz, ITESO, Courses UAHI, 2000.

3. Peter Drucker proposes that a manager’s performance is judged by two criteria of effectiveness. The ability to do things “right” and efficiency to make them “correctly”. Of these two criteria, Drucker suggests that effectiveness is more important, since neither the highest possible degree of efficiency can make a wrong choice of goals. These two criteria have a parallel with the aspects of strategy: setting the right goals and then choose the means “right” to achieve those goals. Both aspects of planning are vital.

4. If then the strategic values ??are conceptually defined as actions that link the vision of a business and its encounter with reality, I believe that business strategy is fundamentally a wide range of tactical decisions and practices at a time, they should propose a business, creating wealth and institutional values ??that allow self-regulation and self-development of it, in favor of the people involved and society in general.

Marketing strategies, also known as Marketing Strategies, Marketing Strategies and Business Strategies, consist of actions carried out to achieve a specific objective related to marketing.

Examples of marketing objectives include: attract more customers, sales incentives, publicize new products, better coverage or exposure of the products, etc..

The design of marketing strategies is one of the functions of marketing. In order to design strategies in the first place, we must look to our target audience, based on this analysis, we can design strategies that take care of their needs or desires, or take advantage of their characteristics or habits.

But when designing marketing strategies, we must also take into account the competition (eg, develop strategies that capitalize on their weaknesses, or that are based on the strategies that are working well), and other factors such as our ability and our investment.

For better management of marketing strategies, they are usually divided or classified into 4 strategies for aspects or elements of a business: strategies for product for the price, for the square (or distribution) and promotion strategies (or communication). Set of elements known as the 4 Ps or mix (or mix) of marketing (or marketing).

In general, and for a long time, the generosity has been considered a virtue in the business arena. However, a study by Professor of behavior in organizations in the Stanford Graduate School of Bussiness United States, Nir Halevy, in collaboration with a group of researchers has revealed that this attitude can also be a sign of weakness and subtract qualities to potential employers. Research shows that being a good person contributes, yes, public image, and affects the status of a person in two dimensions: the prestige and dominance. However, while these individuals are willing to give their resources to the group, are not perceived as leaders, experts say.

The boundary between the goodness and fitness
People with high prestige are often regarded as self-righteous, possessing a quality of self-sacrifice and strong moral values,” said Robert Livingston, one of the authors of the study, assistant professor of management and organizations at the Kellogg School of Management, Northwestern University. The researchers defined the domain as an alpha state, while the prestige corresponds to the admiration that someone comes to awaken in others. Al Capone, for example, characterizes high individual domain, while Mother Teresa of Calcutta is the image of a person of great prestige. The study says that people with high prestige are seen as desirable leaders in a non-competitive. In the latter case, are seen more as submissive, compared with individuals who strive to maximize their personal gain. In times of competition and promotion, less altruistic people are seen as dominant and more attractive to serve as leaders, say the researchers.

Admiration and power research opens a debate on attitudes to be borne in front of colleagues in the office, in case you wish to get a promotion and leading a team as a manager. In short, can be generous increase the prestige, and in turn respect and admiration of others. However, being selfish or aggressive diminishes respect and admiration of others, but it increases the perception of personal power. The consequence is that dominant individuals are more likely, the researchers found that people of prestige to be elected as representatives a group of employees. Therefore, being too nice can have negative consequences for the attainment of leadership. “Being too generous often has a personal cost for a position of strength or power,” said Livingston. “This research begins to explore the ‘good guys’ the goal of reaching the first place and the outcome of finish last, depending on the context of the group, “Halevy said for his part, which concludes:” The good guys do not reach the top when the dominant group needs a leader to guide them in a time of conflict.”

Work on your business idea
A good business idea is essential to setting up a successful business. You can use what you know about the volatile financial climate to help you develop a targeted and specific business idea.

Your business idea
If you don’t already have an idea, consider which of your skills could be used as a base for starting a business. See our guide on how to research and develop your business ideas.

Some types of business are more likely to succeed in a volatile financial climate than others. If you want to start up a business but you haven’t decided which area you’d like to work in, find out what sorts of business are thriving, and what about them makes them ‘recession-resistant’. You could also look into:

The ‘essentials’ markets – eg food and house maintenance
the affordable luxuries market – in an economic downturn, the market aimed at people aged over 50 may still be growing, as they may have equity in their property and savings existing businesses – not only is buying a business which already has established revenue a safer option, but you might get a bargain in difficult economic times franchises – an established franchise stands a good chance of surviving when economic conditions are tough as they have experience and time-honed, streamlined systems and processes. Once you have a business idea, you should research whether there is a market for your product or service and formulate a business plan. If you need start-up capital, lenders will usually request a business plan. See the page in this guide on your business structure and business plan and our guide on how to prepare a business plan.

When developing a business idea is essential to our business plan and as part of a strategy to implement that plan.
With a good business plan and an appropriate strategy is very difficult for a business idea fails because early detection of problems and appropriate the idea or change completely if necessary.

In an interesting article in Ductapemarketing an interesting picture is published in English to pursue a marketing strategy or marketing. I proceeded to translate the table since the 7 steps that give us the same considerations that should apply to any business strategy.

The seven steps are simple and straightforward and although the table shows a circular fashion should really be seen as an upward spiral where each cycle is improving the strategy.

1. Who. He who is to know what my target market to which orientate my business idea.
2. How. This step is identifying how I differ from the rest, ma what makes it unique compared to other competitors to reach this target market identified above.
3. Plan . This is the concrete plan and to reach my target market.
4. Run. You must take action. Sometimes it is amazing how many entrepreneurs are in Section 3 and do not pass the execution of their business idea.
5. Measure. is essential to measure and measure everything.
6. Analyze. After measuring we must analyze the results to see how it’s going our business idea.
7. Change. product of our analysis we will change what you have to change our business strategy and the cycle begins again at a new level.
Innate and successful entrepreneurs often follow these steps naturally but if you have a team that is helping him in his business venture, it will raise crucial strategy to coordinate efforts.

Business strategies in a complex environment: Prices and Promotional Activity

At present this strategy is very sensitive not only to be valued significantly by the final consumer, but because it is a source of confrontation between manufacturers and distributors.

1. Integrate the decisions of price and promotional policies in an apartment as a way to manage more efficiently
This will be more prepared resources, facilitate communication with the other hand, better manage the tools of analysis and work with more information to provide accurate conclusions on buyer behavior.

Pricing strategies should not include an annual increase based on variables such as CPI automatically. This generates strong points of discussion between manufacturers and distributors.

It is necessary to reconsider the offer price because consumers will punish us immediately if you offer him no help.

Besides taking into account variables such as the scope of both the manufacturer and the retailer, costs of production, distribution and marketing, brand strength, it is necessary to study other variables such as the elasticity of not only the brand but the item in question , the purchaser of the chain and role of the mark or reference within the category. Read the rest of this entry »

1. Find your niche
Of course you want everyone to benefit from the potential to cause income with your MLM business, but not everyone is prepared to change and leave your comfort zone. Success in MLM is not for everyone.
Who are the people most likely to be ripe for that change and take? Identify your potential customers and target your strategies marketin g bound to them. Do not waste time and energy with people who never make a business and who just curious.

2. Investing in low-cost promotion
More magnate is not always better, though we tend to think so! ads, postcards, and other methods of advertising low cost advertising are powerful agents that increase the profitability of your business, paid as also the google adwordss. 5 Strategies To Follow To Make A Profitable Network Marketing Business
Not necessarily have to do the assignment with advertising. Making contact is important. Your ad just have to go to your website where you can collect the contact information you need.

3. Stir emotions
Most of the family has dreams hidden inside. Many have lain hidden for many years. You never know who it is who will respond to your advertising campaign, but rest assured that having an emotional connection with them will be the spark that will lead you to act. Emotional advertising is effective because it puts people in the seat of the buyer.

4. Call to enthusiasm
The best time to promote a prospect of a compromise is NOW. The immediate argument is secret to affirm the assessment or the signing of a new member. Think about it …

5. Monitoring
What happens when a potential customer does not “bite the bait on the first”? You can sit around and eventually forget about your proposal. Or … you can stay open a line of contact to remind them of the opportunity you are promoting.

A business developer is a person with activities and multidisciplinary expertise (ie, Financial Engineering, Marketing, Sales, Leadership, Design, Construction, Environment and Local Global, etc.). with the ability and sense common to identify and team up with the key elements for successfully carrying out new investment projects. The development of successful businesses actively involved in various projects from the search and lead generation, planning and execution of the proposed work until the completion of project.

There is confusion in professional two main stages of business development. On the one hand, the business developer focused primarily on business investment and other business developer focused on the sale of his company’s services. Here we define the development of business investment as one whose primary mission is to promote a comprehensive and developer utilities business as one whose essential mission is to promote the services of your company. The developer of business investment is often hand in hand with real estate developers where the main activities and others are seeking sites for new projects, land acquisition and property, the projects build-to-suit, the marketing of properties, negotiation and renewal of contracts, and so on.

On the other hand, the business development activities are well identified in the companies engaged in the sale of services in order to promote them. From the standpoint of these companies to sales personnel are called in some of these companies business developers. In this particular case the developer of business within the service business is a global vendor with the vision of the business where applicable services of your company.

As an illustrative example in the specific case of a construction management company, the business developer within it must have the vision of your customer’s business. This is, in a project to provide the best business solution developer must understand the business needs of their client. In the same way the investment business developer must understand the needs of their customers, users, utilities, owners to success of the project. It should be noted that the process of business development for the two scenarios both for purchases such as the utility is the same with some specific peculiarities of each industry, however as we been the mission of each is different.

Is business development a profession, or simply common sense? The base and engine companies from the origin of humanity have been the sales and marketing. The more complex is become the product or service to sell, it seems that the more complex systems and sales procedures. It is for this reason that the business development expertise comes into play to achieve more efficient and make successful sales and project development services and products. Business development is an art and a science at once. It is an art the passion to sell the sensitivity of customer awareness, emotional intelligence to know how, when and where to communicate, the personality to be liked most of the customers, the chemistry to quickly enter the same channel as customers, and other features such as being a leader and some psychologist. It is a science of logic, systems, methodology, organization, functions, and the cycle stages of business development and sales. Some thoughts … *To sell something, they need to sell it yourself first. * When you enter the office or calls you tell your customer something of value and interest to take your calls and receive you with pleasure even when busy. *Creativity is an important element in the sale of services, because when you sell the intangible is sold the best solution, not the customer wants. *To win in business development is required among other things: 1. Positive Thinking 2. Have knowledge of substance 3. Concentration and dedication have 4. Being at the right time (timing) 5. Investing time and resources 6. Having a business (strategy, plan, etc.) 7. Have an open mind 8. Be flexible 9. Convince himself.