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Facebook has become the leading online experience for many users, in addition to being the second most important website for online marketing, after Google . With this background, few now doubt the statement made ??by Mark Zuckerber, ensuring that Facebook could reach 1,000 million users soon, as published by Mashable .

But this increase is unstoppable that online marketing will face new opportunities and new challenges that must be accepted and overcome and, above all, change the way users use the Internet. Here are some quick tips to deal with the marketing network in most of the world.

1. Facebook will compete with search engines
Google has tried to make it make sense to search the web add links as a sign of authority. Facebook tries to do something similar with the buttons “like” and, while not a search engine itself, it also helps make sense of the Internet. In addition, Google’s efforts to add real-time social content indicate that as the Internet giant has realized that social platforms may be leaving behind.

But although so far it seems that Google will remain the place where users go when they want to find things, Facebook’s ability to attract all eyes it the primary means for online marketing. Furthermore, the association with Bing to include search results within the network indicates that Facebook is making positions, not only as a place for recommendations and publications, but a place that combines the values ??of traditional web and social. Read the rest of this entry »

Monoculture forestry projects for carbon sequestration are being implemented in two Norwegian firms UGANDA constitute a paradigm of rationality and the consequences of such projects.

The Norwegian company Tree Farms established in Uganda in 1996 and is an afforestation project in progress. On the other hand, the Norwegian Afforestation Group got the authorities’ agreement to start a project in November 1999. The first – which operates in the area Bukaleba Reserve – has already begun execution, which involves planting between 80,000 and 100,000 hectares of pine and eucalyptus. This scheme is very similar to that adopted by the Dutch FACE Foundation in the Ecuadorian Andes and so are its consequences.

A recent investigation by the Norwegian NGO NorWatch shows that both projects – and especially that of Tree Farms – have been made possible by the very cheap price at which land was leased to the company and the corruption at the level of policy- making in Uganda. What’s more, the Tree Farms project has already led to the expulsion of some 8,000 people living in 13 villages – most of them farmers and fishermen – the land now occupied by the company. Local farmers even have to pay for agricultural use of their land under the system taungya and exploits the company by not paying for the weeding and care of trees that they do. Also Uganda’s sovereignty is threatened, and that for 50 years the country has no chance to allocate the land to other uses and, in addition, Uganda may not include those carbon sinks in its own accounting of greenhouse gases. Read the rest of this entry »