2. The marketing budgets will increase modestly and analytics will make it a more marked. As the marketing starts to turn increasingly to digital and social technologies, giving you more and more measurable results – we should see modest increases in marketing budgets.           A refinement of the best measurement accuracy and mean better value for money.

3. Social media begin to have more impact on customer service and merchandising operations in organizations where previously only touched the marketing. Customers are not afraid to put their complaints online, which can lead to valuable knowledge (sometimes painful) for companies willing to listen. For proactive listening skills will generate action, which means establishing chains of responsibility to meet customer service and merchandising operations and issues that customers indicate via social media.

4. The open design will influence the development options on the web. The world with lots of screens we have today makes it vital for companies to design their sites to work on all devices. The open design allows a site to suit all types and screen size.

5. The games will use brands to engage consumers. This is not entirely new, but is expected to increase marks the adoption of concepts from recreational activity to take advantage of all that social networks can offer. . This will provide exclusive content to consumers willing to interact with them.

6. The personalization to new levels. They were very good examples of this in 2011. In the coming year will see more content, messages and recommendations tailored to the tastes and preferences of individuals. Consumers do not respond to generic and impersonal sites that display content irrelevant. There will be new applications that stand out for their level of customization to make thoughtful suggestions on personal preferences.

7. The facial recognition will be incorporated into marketing. The technology is already operational, but is still the issue of whether consumers will accept the mark when used in a marketing context. 2012 may be the year that this technology is projected beyond Facebook and Google images and create extremely personalized and advertising efforts very well directed.

8. Design strategy from the customer experience will continue to evolve. The trend towards personalization is a natural extension of the customer experience, both in the real world and virtual worlds.

9. The story and narrative drive marketing. It’s no secret that the image of a brand depends on the stories. Let’s see advertisers who put more effort in shaping brand narratives so that made ??an impact on integrated marketing campaigns. The curator of content will be heavily involved in this process.

10. The Online retailers who act as third parties continue to grow. In 2011, we saw very successful launches of new retailers who promote all purchases as “sales” and direct their promotions to specific market segments most likely to buy. This concept is very promising and has ample room for growth in a number of markets.

11. The social commerce will be everywhere. Today we can buy things at the Apple Store using our iTunes account and order things directly through Facebook. Social media will continue to generate voluntary exchanges of shopping habits and brand increasingly facilitate purchases based on recommendations from friends.

12. The marketers fail to make testing new marketing channels and will dive into them with all momentum. The adaptive marketing was given a huge step forward, which will mean a major change in the cost per channel. The area will be moving to the head. Advertisers will move en masse to the changes in the advertising landscape.

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In the book of business planning 12 define key strategic decisions: Determining the areas of business focus, which markets targeted by the product. And the type of product or service that the organization offered in the areas of business you have selected. Once established in a business area, made the business decision approach, companies can follow one of the following generic areas of development:
1. Internal growth: Consists of market penetration, product development, diversification. It is based on experience gained.

2. Conversion: There are alternatives that provide inter-organizational strength. They are based on a mutually beneficial and synergistic strengths and resources. These are strategic alliances.

3. Acquisitions: In mature markets the acquisition is a way to increase the participation of the company, to gain more power and growth, reduction of competition. This strategy serves to remove barriers to entry. So instead of developing products, you choose to purchase products “winners” and thus reduces the risk.

4. 5 The Business Level Strategy This strategy includes the overall competitive theme chosen by a company to give emphasis to the way it is positioned in the market to gain a competitive advantage and positioning the different strategies that can be used in different environments industrialists. The foundation of business-level strategy is the definition of the business process that involves decisions about

1) customer needs, or what is going to meet
It is always important to know the needs of customers, but more importantly, first properly identify who we want them to be our customers.
One of the biggest challenges encountered by organizations today is to properly understand the requirements, needs and concerns of customers, in order to create or generate successful products and services (and which ensure the permanence in a market).

The customer needs are diverse and it is important that we all understand that if we want to improve or create value, users evaluate the performance of our products and services through its features. It is therefore important to analyze these characteristics for each of our products and services:
What are the characteristics (eg a restaurant):
1) Physical determine the quality of my product or service (P / S)? • Smell, size, focus, colors, uniforms, decorations, etc..
2) In determining volume quantity and the quality of my P / S? • Lighting, lots on dishes, menu variety. 3) cost, price and value that determine the quality of my P / S? • Cost of dinner, drinks or services. 4) The health and safety? • Zero dust, zero waste, clean vegetables, fat-free dishes, etc..
5) In service and maintenance? • Short attention, change settings, gifts at the end, and so on.
6) In respect for the environment? • Rational use of water (treatment plant), recycling of garbage, etc..
Sure to review our products and services and their quality characteristics (from the customer perspective), we will find many areas of opportunity and improvement in our organization (we do not do things and we should, and things we do but are not constant).

This information on the quality characteristics can be performed by members of the company or institution, but it is best that the needs, concerns and requirements come directly from the customer’s voice. 2) groups of customers, or who will be satisfied, and Here, then how important is to define in advance Who are our customers really want?, To not make the common mistake of interviewing to be. The recommendation is that the definition of customer information is very precise and specific, that is, market talk of micro segments, rather than the whole market in general (my clients are women of a certain age, at a certain time and using the restaurant to coffee, etc.)..

3) distinctive abilities, or how it will meet customer needs. chap. differential q has the company in a management of resources, compared with competitors. In this spring’s competitive advantages, q are in the mind of the customer and the company are generated x x through distinctive skills. These guide the pol are diversification and the pattern of decision on priorities in the allocation of resources.
3. The company’s competitiveness depends on the ability to build distinctive skills, at lower cost and faster competitors q, pa launch prod. q represent a break with habitulamente available in the market. pa each company must decide which business unit will be the strategic vector (the basic impulse), who wants the company’s long-term pa that business unit.

These three decisions are at the core of the selection of business-level strategy and providing the source of a company’s competitive advantage over rivals and determine how to compete in a business or industry.

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Today, it is possible to apply for insurance using the internet and the process is made simple and on time. Most of the time, we are looking for affordable offers for car insurance, right? Well, today, you can find it easy to take on your way and you can apply for appropriate plans when you use the internet. You can also taking the opportunity to compare freeway insurance quotes and you can have what it takes online.

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Described in previous lines is what marketing really means, entrepreneurs both online businesses and physical need to understand the importance of business strategy to ensure the smooth running of your business. The market is no longer the same, companies have become more competitive because the clients themselves became more demanding when buying. Not being prepared is issues like this could undermine your growth as an entrepreneur. Here are some marketing tips that are sure to serve you better understand what it might mean for your business:

• Always listen to your customers: sales success today is based on the ” understanding “and no longer in the use of persuasion and charisma. If you really want to sell much more then you should strive to try to listen more carefully to your target audience. After listening to understand how their concerns are, what they seek to satisfy needs when buying, what motivates them to buy from you, and so on. This information is very valuable for you as a business plan strategies to meet those needs really are business opportunities. For this you can use the power of social networks by updating blogs, whose objective is the promotion of products or services, advertising promotions and customer support. You could also do it yourself, remember that personal attention is key to being a salesman . In doing all this valuable information will be retroalimentándote to innovate the production processes of your organization.

• Make promotions: Just if you do not sweep you promote your competition. You have to be honest, all reputable companies do promotions and discounts, of course it depends on the stability of the company but strive to innovate and promotions are part of it. Most companies make discounts when low demand for your product or service, then are forced to reduce prices or to make promotions to attract more customers. It is advisable to make short-term promotions, such as those seasons are made ??for change of season or the celebration of special days. Anyway, is not reliable to start doing promotions when it is down today’s customers are always looking for low prices and promotions if there is also better, that is the reality and we must adapt in order to get more customers. Proof of this are the online coupons that are becoming so popular that other companies is giving results.

• Monitoring of successful strategies: Sure, when you request information to a particular company serves the person who asks how you heard about the product, service or promotion that prompted you to visit that establishment. They do so to track their business strategies that give more results, from those, say polls, fail to know what media gave better results in order to introduce this business idea, product, service, discount or promotion, many people were concerned, many purchased from the first, asked how many reports only what is the origin of these people, what products or services, promotions or discounts were the most sought after and so on. They do not because it occurred suddenly and not because you want to be there because they have fallen a great time, everything has its reason for being and these questions are just part of the marketing we want to know for your benefit.

• Plan business more innovative ideas: Entrepreneurs in these times should not only give rise to stagnate in its existing business ideas, they must create new and better ideas for profitable businesses to increase the competitiveness of your organization. Innovation must be an essential part of a company, so it is advisable to do everything possible to provide your employees with new ideas for economic growth of the business. If possible gives incentives to encourage that end, conducts regular meetings aimed at attracting business development suggestions or if necessary on the services of consultants who specialize in marketing or marketing aimed at that kind of audience you want get. Large successful companies always worry about them innovate and new customers to make them more interested in them and their services.

• The Power of Email Marketing: Marketing is a business strategy that is applicable not only physical but also business has shown great results in the online business world. On the Internet, Email Marketing is characterized by withdrawal from stakeholders through a web page, once there you are invited to subscribe to a newsletter that will expand your knowledge with information related to the topic you are looking for or you convinces them with a gift that usually are E-books or digital books. Once subscribed to the newsletter or through the well-known email subscription box, proceed to create a database with all the emails together in order to send messages to promote a product or service. But we must not fall into the spam, or mass mailing because that is not well seen and speak evil of you, denote a desperation to sell and people will not trust what I offer.

• Upgrade your strategies and content: Have you ever wondered why you are selling less, think so. Such questions tend to have varied responses, but among those we have for you is to not update the content marketing and promotional information, or business strategies aimed at increasing sales (marketing or marketing). In the first, sixth referring to us you should do periodic updates both on your web pages and social networking about new products or services you are offering and various promotions or discounts that are available for purchase. The second sum is already known is that if you simply do not take the trouble to investigate how does your competition to sell more than ever you’ll learn that new strategies are being used to increase the customer and thus sales. There is always something to learn and perhaps marketing strategies you are using are no longer the most appropriate for the type of market you think go. Ask for professional advice is not a crime, this investment is well justified if you generate more revenue.

• Social Responsibility: When we are experiencing the progress that both wanted to have, then it’s time that success will translate into good deeds directed at the welfare of the community and the environment. Social responsibility is very well regarded by everyone in general, whether your clients as diverse audiences could become new customers. Ideally, do promotional campaigns where profits are allocated to social assistance or make donations when necessary, for example in the Telethon that many nations are doing to raise funds.

Marketing strategies are needed to increase sales of a company, no one would dispute that, as regrettable is the lack of knowledge apart from the majority of entrepreneurs who may not even know what it is let alone how to apply. In turn, entrepreneurs who are already immersed in the business world should know that whenever you create new business strategies that give rise to better business ideas. Must be trained and constantly updated. Thank you and come back soon.

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Before Bob Gerberg Jr. had his own company, he was working with several companies which gave him enough experience and knowledge. Right after his college graduation from Colgate University, Gerberg worked for Bausch & Lomb as an account executive for more than three years. As an account executive, he was under the personal products division. He made a buzz from this company achieving so many things in the process. When Gerberg was done with his tenure in Bausch & Lomb, he decided that he should get a Master of Business Administration so that one day, he would be able to create his own company.

Bob Gerberg took up his MBA in Finance and Marketing from the University of Colorado At Boulder – Leeds School of Business. After finishing his MBA in 1992, he worked with the printing press that his father, Robert J. Gerberg Sr., used in publishing his famous books. The younger Gerberg was the President of Princeton/Masters Press, Inc. for two years (1992-1994). Under his leadership, the company was able to publish one of the most successful job hunting books during the 1990s.

The early success of Bob Gerberg in his previous jobs showed that he is ready to venture in his own company. Shortly after stepping down in his post in Princeton/Masters Press, Inc., Gerberg put up his own company in the information technology and services industry. Advanced Career Technologies, Ltd. or ACT is a technology-based job searching firm that has been in its industry for 18 years already. This company is used by professionals and executives in the world with regards to their job inquiries. Its services include Technology-Based E-cruiting for Recruiting Executives, Technology-Based Job Hunting Assistance for Outplacing Executives, and Technology-Based Job Hunting Assistance for Spouses of Relocated Employees.

Bob Gerberg Jr.’s success in his current career would not be possible if not for his previous work experience. It also helped that Bob Gerberg was a very good employee before that it made his life as an owner much easier.

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In PLATAFOR.MA are strategists and use the strategy to develop digital business. We take elements of corporate strategy and connect with the reality of the digital industry.

The Digital Strategy
In the market there is a misuse of the term digital strategy, this has been limited to a communication plan on digital channels and for some reason clients are educated in the belief that Digital Strategy is an activation in Facebook, a campaign Google AdWords and SEO to implementation. To PLATAFOR.MA these tactics are as coming after setting the WHAT.

The digital business strategy PLATAFOR.MA is related to the purpose and scope of a global business based on the expectations of owners and other stakeholders (stakeholders) in the organization. Work concepts such as the definition of business types, geographical coverage, types of products or services to offer, distribution channels, market analysis, revenue generation, marketing plan / communication, organizational structure and technology to give meaning and direction to the company’s digital diving. And validated the strategy with a financial model to connect the target with business reality.

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This article is the result of collaboration between Mariano A. Goren ( @ marianogoren ) and TICbeat. Mariano A. Goren is digital business developer focusing on user experience. He is cofounder of IxDA BA and investigates the dynamics sociodigitales for the University of Palermo. Write about these and other issues on the website.

After many experiences where I found myself working as a translator between the desires of customers and technology companies that provide services (including advertising agencies, software development companies and the like), I thought it best he could do to help this issue took a new direction was to use my knowledge to create a common language that facilitates the communication between parties.

That’s why I worked on a strategic evaluation model digital business, which allows customers to conceptualize what they need to know, how to ask and how to evaluate suppliers.

The model is licensed under Creative Commons : this means that anyone can use, modify and reproduce it for use. An open source digital businesses, so that everyone can access and enrich it. In fact, today I can not work under any provision of educational court without making it open: the information must be for everyone, so that they can use the test, debug and improve. That is all about innovation.

For today’s article, I will analyze the simplest strategy that came to mind (a digital business for … my grandmother), to implement this framework and share a proof of concept with the readers of TICBeat.

This is a first important step , since the Sept. 9 will be starting with the first training in this respect, within the University of Palermo in Buenos Aires.

We’ll be training to decision makers in digital projects (managers, responsible for marketing and entrepreneurship) with a top team : lawyers, directors of digital agencies and software developers.

Available to interested parties the basic strategic framework, questions on which this analysis was trained to use it at will. And if you have feedback on it, it would be great to share and enrich the material.

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1. The strategy is to create a unique and valuable position involving a set of different activities. Jose Luis Orozco Martinez. ITESO, Marketing Strategies 2004.

2. A strategy is a guideline or logic with which action is directed towards a particular goal, given the characteristics of the medium in which it operates: the strengths and weaknesses, obstacles and forces against the virtues and skills overcome these obstacles. Then the strategy comes to choosing a course of action from among several options or alternatives. Carlos Corrales Diaz, ITESO, Courses UAHI, 2000.

3. Peter Drucker proposes that a manager’s performance is judged by two criteria of effectiveness. The ability to do things “right” and efficiency to make them “correctly”. Of these two criteria, Drucker suggests that effectiveness is more important, since neither the highest possible degree of efficiency can make a wrong choice of goals. These two criteria have a parallel with the aspects of strategy: setting the right goals and then choose the means “right” to achieve those goals. Both aspects of planning are vital.

4. If then the strategic values ??are conceptually defined as actions that link the vision of a business and its encounter with reality, I believe that business strategy is fundamentally a wide range of tactical decisions and practices at a time, they should propose a business, creating wealth and institutional values ??that allow self-regulation and self-development of it, in favor of the people involved and society in general.

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Examples of marketing objectives include: attract more customers, sales incentives, publicize new products, better coverage or exposure of the products, etc..

The design of marketing strategies is one of the functions of marketing. In order to design strategies in the first place, we must look to our target audience, based on this analysis, we can design strategies that take care of their needs or desires, or take advantage of their characteristics or habits.

But when designing marketing strategies, we must also take into account the competition (eg, develop strategies that capitalize on their weaknesses, or that are based on the strategies that are working well), and other factors such as our ability and our investment.

For better management of marketing strategies, they are usually divided or classified into 4 strategies for aspects or elements of a business: strategies for product for the price, for the square (or distribution) and promotion strategies (or communication). Set of elements known as the 4 Ps or mix (or mix) of marketing (or marketing).

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