It is easy to spend money, time and effort in your email marketing campaigns and ruin all the work for making any of these errors, common mistakes you should take into account so you can avoid them.
1. Buy or steal mailing lists
An effective email marketing campaigns must meet specific demographics, tastes and interests. A confirmation using the opt-in to see that people are truly interested in your emails. When you buy or steal a list of email contacts, no way to ensure that these people are really interested in your message.
2. Subject, name and address
Once subscribers are on your list, you have to do to open your messages regularly. The subject line or title and your name and address, are the elements you have to capture the attention of your subscribers within their crowded inboxes.
3. Respect the Can-Spam Act
Can-Spam Act requires that all messages containing the physical address of the sender. Apart from the legal obligation to put your address in your e-mail is the best way to show your subscribers that you have a legitimate identity and to “give face.”
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