One of the most important but difficult to master, especially for those taking their first steps in digital marketing is the right choice of keywords for Adwords campaigns. We know that advertising through Google can be a double-edged sword, because if not properly configured, could become a constant drain of money without help increase Internet sales. And one of the keys is the correct choice of keywords or keywords.
The right keywords will bring what is called targeted visitors visitors with a high probability of closing the proposed purchase or make the call-to-action desired. In addition, changes in the most popular keywords or more search volume of variations on what alert the demands of their consumers, or in the market immediately, giving you the power to make an appreciable distance consumers. The analysis of the key words will help you understand the motivations of their customers, providing the opportunity to adjust its offer to what they are looking for.
The first step requires unsophisticated tools: paper and pencil. List all the keywords or phrases that you believe best represent the product you are selling or what does your site. Do it freely and without restrictions. At a later stage we will do a proper purge this list. The precise question that you should ask is whether those seeking the information reflected on a single keyword into Google you will find in place an appropriate response. For example, if you promote apartments for rent in Barcelona, ??probably not interested in people seeking to buy apartments in Barcelona, ??and perhaps potential customers are tourists, students, professionals, or anyone who needs temporary housing in the city . If your published page out when someone searches shops to buy, the more likely your click through rate, or rate of access (how many users actually they click on your link) is very low, and those who actually accessing your site will leave immediately not finding what they wanted specifically (increasing your bounce rates, and forcing him to pay for a totally ineffective advertising).
The next step is to find these words in Google, and note the number of ads that is both the top and the right column. A lot of advertisers will result in more expensive keywords, having as many competitors trying to reach first place in the list of warnings.
A good mix of proper keywords for a Google campaign should include some of these words more expensive, but also a lot of keywords with less advertisers. These keywords will be cheaper, enabling it to reach the top spot with little investment. They could become a real “treasure”, deriving perhaps qualified traffic that much more popular keywords.
Finally, hire a campaign of online marketing with Google base, and now await the results. The trial and error test is foolproof, saying it will do what keywords are appropriate for your site, in terms of conversions. But this phase of the process requires constant monitoring, and perhaps the most laborious of all, but indispensable to stop wasting money on Adwords.