Continuing with our support to entrepreneurs and following the guidelines that we have been having. Today we present a new theme to be treated and that is important to take into account in the strategies we use.
Direct Marketing – What is and what is
We know advertising in almost all its forms, radio, graphic, television etc.
But we do not consider because they may not know it, the costs and other issues … this kind of “advertising” which is direct marketing.
Direct marketing or One to One, is the marketing individual, personal. As your word says is Direct.
We turn to ask another question! How to do direct marketing, as is done?
There are several ways that are mentioned below, to reflect and not forget. “We should not overwhelm the customer”
Examples of direct marketing:
• Product Test.
• Catalogue.
• Brochures.
• Mailing.
• Free Samples.
• Etc.
All these examples have a similar feature. Make direct contact with the client, making an offer of a specific product, promoting a service or product.
Maybe reading this will say but this is promoting, this is advertising. Yes, but the differentiation of this strategy is that the rest: here we can join all kinds of strategies. Promotions, advertising, sale etc.
Continuing with the specific characteristics of this strategy requires a database very well done, this means that we know who anger directed communication.
Banks for example, make use of this strategy very often with their active and former clients, send mailings or inserts known with a promotion packs of cards, etc. accounts, agencies and brands of cars, do test driver, but cities considering having a target audience for your products and we can continue to mention others.
Remembering with previously treated subjects, we can relate this type of communication strategies aimed Positioning a company for its product because it’s what you do is connect the product directly to consumers, making their acceptance and consequently its position in mind it.
What I propose in this strategy is to unify, compress, make a single communication tool.
Sales & Promotion Advertising + Marketing = Direct.
Following the examples of direct marketing. Today, telemarketing, internet, direct marketing etc make contests.
The feature of this is that, once we made contact with the product or service in a short time we purchase it.
You might question the cost of this strategy, and I am going to say that a strategy is not cheap, accessible but not economic, but we think it is a strategy that if we use it correctly and we do proper monitoring, we achieve growth results in a short time.
To do this we must have a good base of information that we provide the consumer segment to which I want to go, not a database that contains a lot of data but not suitable for our purpose.
To be finalized and bore no more, and the next note, we thank you for reading our notes, and thank you for the opportunity to share with you our knowledge and reading that will be of contribution to the growth of their enterprises and businesses.
Of all the notes written by a good wind, there is much to add much to tell, this is simply an introduction to the issues that make the marketing, which makes the marketing of our products and services.
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