Business Learning Centre

Among marketers, the need for a strategy for using social media effectively has quickly become essential. This does not mean, of course, the most established or have made ??an approach to this strategy. A study of Digital Brand Expressions, published in May this year, 52% of brands in social networks are operating without defined rules of the game, a percentage similar to that offered in April R2Integrated , 50%.

Furthermore, those who have a strategy to realize that does not fit your needs or concerns. The most common include companies in their communication plans in social networks include guidelines for resource allocation, register trademarks in social networks and investigate the use by the competition of these social media, as reported by eMarketer. These are the extreme elements of an effective strategy, but they are just the beginning.

When respondents were asked what they thought would be part of your company’s plan, the responses were on a separate line. Although the allocation of resources remained a major concern, 71% considered it important to prepare and distribute a communications policy already in place and how to respond to comments generated in these networks. Only 45% of companies available for these policies. Another concern revolved around the creation of a brand reputation, a plan was only 52%.

The greatest contrast was observed in relation to departmental protocols regarding how to use social networks for sales, human resources, customer service and other sectors within the company. While more than two thirds of respondents considered necessary these policies, only 29% were prepared to carry them out. This has highlighted how social media have expanded by many organizations and are not confined to marketing departments and public relations.

According to the survey, companies were content when using social media in your organization will benefit from starting with a plan involving all key groups within your organization. On the other hand, those who have already adopted these means have to develop a comprehensive strategy which involve all departments and employees.

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