Certainly not as easy to change habits of turning the palm of the hand. In the early days of launch, not a lot of bottled tea Sosro ogled by the consumer. They just find it strange because the product packaging and presenting the cold bottle. However Sosro not broke. This company continues to educate the market through ads in various media and promotions on the spot. Slowly but surely Sosro bottled tea products begin to get a place in the hearts of Indonesian consumers. Especially when the slogan “Whatever eating, drinking bottled tea Sosro” in to appear. This slogan does not just shake the fellow tea products but also the overall beverage products.
The uniqueness of the two bottles of tea marketing methods Sosro is the rigidity of the product itself. Appropriate marketing theory, consumers naturally have the satisfaction attribute changes over time. Changes that can be caused by lifestyle, economic conditions, or intelligence that Maik increases. As the market changes that should have marketed products must conform and follow trends. But what happened to the innovative tea products is precisely the opposite. Since it was launched in 1970, bottled tea products Sosro good taste, packaging and appearance of the logo has not changed at all. Even when multinational companies Pepsi and Coca cola entry through Tekita tea products and Frestea, Sosro remained unmoved. Rather than change the product, with intelligent Sosro actually do the counter product branding by issuing S-tee with a larger volue. This strategy proved to be more precise, the two multinational companies that did not work did much to win over consumers in Indonesia.
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Posted in Marketing Strategy | 
Tags: Beverages, Business, Coca-Cola, Consumer, Indonesia, Packaging and labeling, Pepsi, Tea