The big question literally, is that an employer is thinking of the opportunity to make money by selling a product or service. There is an objective way to know that answer. This is carried out market research.
When we undertake a project of this kind, the market research plays a fundamental role.
Without this pattern, we run many risks as a business entrepreneur. For example, without this we do not know basic facts like:
- If there is a need or not of that product or service.
- Or if we can harness the desire of customers, or there is no such desire for what we offer.
- Also information on the submission that consumers prefer, or how to innovate in the presentation.
- About What is “branding” (branding) suitable, ie how to reach the target market.
- Also possible that the prices they are objectively assessed and as a result have a very high price that consumers are not willing to pay.
Market research, it seems a long term, tedious, complicated and very technical. However, this not only serves to entrepreneurs and companies. It is useful for anyone who wants to understand customer behavior, serve the market. Likewise, it is not only a process for the planning stage of a business, the market is constantly changing, so it is necessary to be aware and informed about these changes, accept it as a habit, information is provided q does not end, flows constantly, because it is changing.
Taking once more the principle that the definitions are the basis of reason. Marketing research is defined by the Department of Agriculture of the FAO, in its survey of industrial markets, such as: The process of analyzing a market to identify opportunities for product sales and how to achieve success with. Put another way, is the set of activities necessary to obtain the required information on the market that has been noted before.
In basic terms, the market research is to obtain information from the same people, asking about wanting to buy and how much they are willing to pay.
If you want a more detailed market research and therefore with better results, identify potential buyers, schedule phone calls or personal interviews, based on an interview or a questionnaire to obtain relevant information and make decisions about the product or service to market.
Haydeé Quijano, looking through their investigations of key issues in trade, sales and marketing, facilitating understanding of concepts and terms, so that readers have more useful information about your business idea.