Just stay away from corporate data from large companies as previously believed, a Web site technology became available to all businesses, regardless of size or money. The aim is that through its portal businesses and professionals to showcase their products and services to as many potential customers at low cost.
Why have this tool.
• It is an economical and efficient resource for people to identify your brand.
• It is an instant communication channel with customers and suppliers.
• It gives the business a professional image.
• You can provide your customers with relevant information about what your company offers.
• According to the Mexican Internet Association (AMIPCI), the country has 27.6 million Internet users, representing a potential market.
Basic rules of a winning site
While it is true that there are free options to make your Web site, “it is best to hire a web designer and pay for a domain and hosting for your professional image more,” advises Seth Gil Perez, a partner firm InSitum innovation consulting.
Whether you hire an expert or you do on your own, consider the following recommendations.
If the design has …
Free-color that blend with the background of the website.
‘Too text.-An Introduction.
-Images obtained from the Internet.
-Images in TIF or BMP.entonces you …
Opt-in black letters in shades of funds that do not interfere in the reading-monitor. Present your products or services in more than three lines.
-Give the user the option to make the jump and direct from homepage.
-Replace with own images. This shows that you have an identity and original art.
-Change in JGP format images at 72 DPIs (resolution suitable for web design). ProyectoUn Get Involved in the Web site is not profitable when …
-It is designed flash.-format can not deploy a browser such as Firefox, Safari or Internet Explorer.
‘Do not read “without style” .- It is not displayed in mobile devices.
-You have to type http:// before accessing your página.porque …
-Text Search engines do not have to include in their lists and, therefore, difficult to find your site.
-There are computers that do not have all browsers. This will make you miss important business opportunities.
-Is a function that frees Web pages of designs in flash to preserve only text and links that direct reading more information.
-More and more people using their smartphones to connect to the network in search of information.
-It invites the user to have quick and easy access to your portal.
Information Architecture
Building a website is like building a house requires planning to determine the best location for each room. To ensure that your site will succeed must respond to an information architecture. This means that data must be placed in an orderly manner for the user to navigate without losing or can not find what you want.
Domain.
It’s the way that users find your site. Therefore, it is best to choose a short name, easy to write and no dashes or symbols complicated. You can buy it for about U.S. $ 9 annual www.godaddy.com . toolbar.
Included is an automatic and contains information such as: What is it, About …, links to explore the site, Material of interest and contact. However, it is recommended that the user experience is not limited only to this means to navigate through the portal. Profile.
A user spends 17 seconds to study a Web site. Therefore, it is essential that the description of the company is the first thing visitors read. This should be a maximum of three lines in Arial font and no obstacles to the reading. Terminations. There are several types of “suffix” for a website. If you are promoting a business uses the termination. Com, if you are in a business network, then turns to. Net or if you’re related professional media for you. Tv. The term. Mx an additional cost, because to include it in your direction to pay $ 400 a year.
Hosting. ‘s virtual space where “host” all information contained on your website. It is an economical way to store, since so no need to invest in servers or hardware. In addition, having your own hosting will give your business seriously. The annual cost is about U.S. $ 119 and you can hire together with the domain. Links to explore the site. The winning websites are those that invite the user to action. Seth Perez Gil, InSitum, recommends that the links are the frequently asked questions about Internet would make the products and / or services. Material of interest. It is recommended to feed this part of the site with documents containing useful information for users. Manage PDF format if anyone needs to print. Contact. This is, to say the expert, the most important element of a Web site because it lies in order to have web presence. Through the contact, your potential customers can find you easily. Included in this section:
• Name of person who will respond to customers and / or suppliers.
• An email account for users to direct their comments.
• Phones.
• Facebook or Twitter account of the company.
• Address. Add a map showing the exact location of your business. To do this, go to maps.google.com and a Gmail account you can have a professional and free.
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