Business Learning Centre

Posts Tagged ‘Advertising’

Sales turnover is the ‘blood flow’ corporate liquidity. Without the sales activity, the company will incur a loss which would quickly turn into death. To increase sales quickly in a short time needed proper promotion strategy and creative, by strategy as well as push-pull strategy. Pull strategy involves a lot of advertising, brands, trade promotion and consumer promotion. While the push strategy involves many agents – sales agents as intermediaries. Inappropriateness of their ingredients – each program is run campaigns, causing the waste of campaign costs without producing a significant increase in sales. In this workshop, participants are expected to formulate an appropriate composition to make the program – a creative promotional programs, so as to increase sales in accordance with the set target. Preparation of a creative promotional strategy generally face two crucial problems. First, is how to increase the number of new customers. Second, is how to maintain and increase the number of existing customers become loyal customers who come again – time to become committed buyers.