Business Learning Centre

Posts Tagged ‘trends for 2012’

1. Appear for the first time, the curators of content. His team of social media and community managers will be able to generate content, but this year will see the rise of the curator of content. This is someone who finds and selects web content all places and share them with your brand across multiple platforms. The healer helps to show the knowledge that your company has the business to a higher level than ever before.

2. The marketing budgets will increase modestly and analytics will make it a more marked. As the marketing starts to turn increasingly to digital and social technologies, giving you more and more measurable results – we should see modest increases in marketing budgets.           A refinement of the best measurement accuracy and mean better value for money.

3. Social media begin to have more impact on customer service and merchandising operations in organizations where previously only touched the marketing. Customers are not afraid to put their complaints online, which can lead to valuable knowledge (sometimes painful) for companies willing to listen. For proactive listening skills will generate action, which means establishing chains of responsibility to meet customer service and merchandising operations and issues that customers indicate via social media. Read the rest of this entry »