Facebook has become the leading online experience for many users, in addition to being the second most important website for online marketing, after Google . With this background, few now doubt the statement made ??by Mark Zuckerber, ensuring that Facebook could reach 1,000 million users soon, as published by Mashable .
But this increase is unstoppable that online marketing will face new opportunities and new challenges that must be accepted and overcome and, above all, change the way users use the Internet. Here are some quick tips to deal with the marketing network in most of the world.
1. Facebook will compete with search engines
Google has tried to make it make sense to search the web add links as a sign of authority. Facebook tries to do something similar with the buttons “like” and, while not a search engine itself, it also helps make sense of the Internet. In addition, Google’s efforts to add real-time social content indicate that as the Internet giant has realized that social platforms may be leaving behind.
But although so far it seems that Google will remain the place where users go when they want to find things, Facebook’s ability to attract all eyes it the primary means for online marketing. Furthermore, the association with Bing to include search results within the network indicates that Facebook is making positions, not only as a place for recommendations and publications, but a place that combines the values ??of traditional web and social.
2. Ignore those who think it’s just fashion
The media often reacted negatively against Facebook, especially around privacy issues, speculating about the permanence of the users on the network and doing that advertisers are questioning whether it is worth investing in a network, possibly not prove to be just another fashion as MySpace .
3. Live with the Communities
Although communities in Facebook pages were born with the idea of ??being an interesting platform for brands to develop their strategies, their effectiveness remains to be seen, as they have to compete with the official website and can accommodate negative comments. In addition, users have realized that community sites do not meet your needs and often go to the official website.
That is why it is important to maintain the official Facebook page updated with content relevant to users and encouraging interaction, because if this trend continues, communities will no longer be a threat to brands.
4. Facebook can be a dangerous place for gangs
The Facebook pages seem, today, a simple, cheap and effective way to connect with fans. But in all cases need not be. Before building a page is to think about the resources and strategy to be carried out in order also to manage. Assess whether you can hire an expert in community management , establish guidelines with the objectives and guidelines for the site and a crisis plan are some basic points to consider before starting the project.
5. Create a page does not mean thousands of customers
Many advertisers think that Facebook pages are a free to get thousands and thousands of customers. Despite the massive audience on the network, users do not fall for Facebook to see pages of brands, so you have to think of ways to create fans proactively. Although Facebook is a medium capable of reaching a wide audience, is a very competitive market for attention, so you have to fight for fans and know how to use.
The first, and simplest, is advertising on Facebook. You can also make employees including the management of the brand in Facebook in their email signatures. But to really work we must consider that a Facebook page is like any other marketing campaign, so there has to be journalists and bloggers, send emails to the best customers and advertise the page in the store.
6. The constantly changing Facebook
Facebook is a platform that is constantly evolving, so marketers in the network may find something new every day. Thus, the core of Facebook marketing has to be constant change and adaptation.
7. Facebook: shop online
Facebook is preparing to market New strategy, e-commerce. That, while not new in games because there are 200 million online users who pay for virtual items, Facebook hopes to reach an even wider audience with a new application, Payvment. This application of electronic commerce and business use and 30,000, though still in its first phase is an opportunity that advertisers can not ignore.
8. The Facebook pages are not a social media strategy
Pages on Facebook can be a part of social media strategy of a company, but connecting socially involves engaging customers, fans and critics alike wherever they are. You have to be part of discussions taking place on the web and understand that the social strategy is to include social elements in all business initiatives.